Branding guide

West of England Music Music and Arts is the umbrella for three areas of our work. 

West of England Music Alliance is the Music Hub DfE funded music hub, working strategically with partners  to deliver the National Plan for Music Education. Any partnership work (i.e. activity which is funded, entirely or in part, by the Hub) needs to appropriately acknowledge the partnership and use of public funding. 

West of England Music represents our education traded services; music lessons, ensembles and other traded activity.

West of England Music Therapy and Wellbeing represents our work in therapy, wellbeing and healthcare 

Please choose the appropriate logo when referencing WEMA.

Use of the logo

There are 2 versions of each logo, rectangular and circular. Please choose whichever suits your design layout the best. Full colour versions are preferred; a greyscale and black and white versions are available if necessary.

WEMA must be accredited, where possible, using the text ‘In partnership with The West of England Music Alliance’.

Logos must:

• • Must be in the original proportions, not deformed or distorted

• • Be of the original colouring. They must not be recoloured

• • Must be clearly visible over the background

• • Must be in the original designed form. Not altered, transformed or integrated into other images in any way, eg, adding a border, shadow or merging with another image

• • Must include clear space on all sides of at least 20% of the image width (eg if the image is 10cm wide, there must be at least 2cm of blank space on the left and right, above and below)

• • Must be of a size to ensure visibility, and at least:

• • Websites:      
    Rectangular logos – 70 pixels minimum
    Square logo – 150 pixels minimum

• • Print A3:        
    Rectangular logos – 18mm high
    Square logo – 36mm high
    and proportionally larger for sizes above A3 (eg A1 = 36mm high)

• • Print A4:        
    Rectangular logos – 15mm high
    Square logo – 30mm high

Print A5         
Rectangular logos – 12mm high
and smaller Square logo – 24mm high

The WEMA brand is distinctive through:

• • The logo, featuring a sound-wave image

• • The close-up use of the sound-wave bars as a design feature and

• • The use of the 3-colour palette throughout the design:
    Yellow         #EDA80D     CMYK = 0,29,95,7    RGB = 237, 168, 13
    Orange        #D85414      CMYK = 0,61,91,15  RGB = 216, 84, 20
    Teal             #028577      CMYK = 98,0,11,48  RGB = 2, 133, 119

Social Media

Please acknowledge the Alliance in all posts relating the partnership activity:

Facebook site:        @WestOfEnglandMusic

Hashtags:                   

#WestofEnglandMusic

plus (as appropriate)

#wemaBANES , #wemaN-Somerset , #wemaSouthGlos

Flyers, brochures and concert programmes etc (printed and digital)

The WEMA and DfE/ACE logos must be used in all material. They should appear on the front or back cover of a programme, or on the appropriate page if part of a wider programme of events. On flyers, banners, flags, digital posts etc, they should appear in an appropriately prominent location, usually one of the four corners. They should be appropriately hierarchical, according the relative level of investment by the Alliance/DfE-ACE.

Speeches, press and announcements, film, sound and broadcast media

Press releases, interviews, public statements and speeches, film credits and audio announcements should acknowledge the partnership using the words ‘In partnership with The West of England Music Alliance. Supported using public funding by the Department of Education through Arts Council England’.